Charity agrees to data undertaking – but why?

Posted on 29 February 2016 by Adam Rose. Source: Business Shapers

Charity agrees to data undertaking – but why?

The British Red Cross has signed an undertaking committing the charity to best practice around its fundraising calls.  Following press reports of charities allegedly aggressive fundraising techniques, the British Red Cross has acceded to demands of the Information Commissioner's Office (ICO) to go beyond what is required under PECR, the Privacy and Electronic Communications Regulations, which set out the rules concerning what permissions people need to have given before an organisation can call them to market to them.

The ICO found that the British Red Cross had complied with the law, but nonetheless managed to convince it that it should agree to be bound by a higher duty.

Read the full article here.

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