Intellectual Property
Brands and Rights
Most businesses have valuable intangible assets. These can take the form of artistic and industrial designs, technology specifications, creative works and even commercial processes and procedures. At the very least, most organisations rely on the recognition and reputation of their brand in order to trade. All these assets can be exploited and protected through your intellectual property (IP) rights.
Our Brands and Rights Group can advise and assist you with all aspects of IP, including:
- Brand development programmes
- Acquisition, development or transfer of technology
- Other IP acquisition arrangements
- Sponsorship, marketing and advertising
- Distribution of content
- Brand splitting and sharing
- Corporate transactions where IP forms an important part of the business value
- Dispute resolution.
Our team can operate as an extension of your organisation, providing advice on specific strategic initiatives, as well as day-to-day commercial operations. They also advise on contentious matters and have successfully assisted numerous clients to resolve national and international IP disputes.
For further information about our services or to discuss a particular matter or situation, please contact Martyn Hann on +44 (0)20 7440 7110 or by email.
Work Highlights
Recently, our team has advised the following:
- Terry de Havilland, London on the licensing of the Terry de Havilland brand as well as its trade mark launch.
- Umberto Giannini Haircare on franchising, international licensing and IP protection.
- A major celebrity on life style brand creation and licensing.
- A building materials manufacturer on the international licensing of an interlocking building system.
- A leading sportswear manufacturer on a hi-tech product development collaboration.
- Sports personalities on personality licensing and endorsement.
- A range of media and new media clients on multi-media and platform licensing.
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