• Recommended as a ‘Leader in their field’ for IP Generalist Lawyers by the 2010 Chambers Guide

    Chambers (2010)


Simon Tracey

Position: Barrister 
Telephone: +44 207 440 4733 
E-mail: simon.tracey@mishcon.com

Simon runs Mishcon's worldwide trade mark filing practice and is a barrister in the Intellectual Property (IP) litigation team. He is a recognised consumer facing brands IP expert, who since qualifying as a barrister in 1995 has specialised in trade mark, passing off, design right, copyright, domain name and confidential information & trade secrets advice. He is commended by clients as "invaluable", "intelligent, confident and professional" (Legal 500 2009) and his "wealth of experience in IP enforcement" (Chambers 2009). Simon has provided primary advice on substantial trade mark portfolios and in a wide variety of IP disputes before the UK IPO, OHIM, the High Court, the Court of Appeal and the ECJ.

Simon represents a variety of household brand names and famous personalities in relation to their trade mark portfolios, brand protection matters and licensing deals and disputes (including those arising from copyright). His clients range from Abercrombie & Fitch, Hollister, Speedo and Phat Farm through to stars such as Rihanna, Pharrell Williams, Britney Spears and Jay Sean.

Simon also advises on anti-counterfeiting campaigns, parallel importing / grey goods actions, brand expansion planning, IP licence disputes, consumer protection issues and world wide trade mark and registered design. He is widely quoted in the media and an active member of the International Trademark Association. He is a member of The Honourable Society of the Middle Temple, the International Trademark Association (INTA), INTA's Enforcement Committee and INTA's Discovery Practices and Procedures Subcommittee of the Enforcement Committee. He is also a member of the Anti-Counterfeiting Group (ACG), Walpole's IP Committee and a Mentor-speaker for The Prince's Trust.

More details

Key Experience

Acting for a range of household brand names in protective litigation through to the Court of Appeal, European Court of Justice and numerous equivalent courts across the world.
Co-ordinating a worldwide rebrand for a leading service provider with marks cleared, secured, maintained and protected in over 100 jurisdictions.
Representing leading rights owners in overcoming third party conflicting marks throughout the world and ensuring they have the rights they need to make the most of their business opportunities.

Career Highlights

Barrister, Mishcon de Reya
Head of IP & Brands, Davenport Lyons
Associate, Buchanan Ingersoll
Associate, Titmuss Sainer Dechert (now Dechert)
General Counsel, Perfect Entertainment
Barrister, Barnard’s Inn Chambers

 

 

 

 

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