Mishcon de Reya partners with Fashion Press Week

Leading business law firm Mishcon de Reya (MdR) in partnership with Fashion Press Week (FPW) is offering members of The Industry an incredible opportunity to showcase their SS12 collections to a host of UK press across a two-day event as well as winning a year’s mentoring from fashion and media experts and a year’s subscription to WGSN and DIARY directory.

This opportunity cements MdR’s commitment to supporting up and coming fashion designers and offers The Industry members the chance to showcase their collections free of charge in the MdR space. Fashion Press Week will be taking place in November 2011 at One Marylebone, London and will preview a variety of high street, designer brands, boutiques, emerging talent and industry favourites. Press across fashion, consumer, lifestyle and trade media are set to attend.

For the third season running, MdR will be sponsoring an area at the event supporting emerging talent and ethical brands. To help choose the best up and coming talent, MdR has recruited a panel of industry aficionados ranging from designers and journalists to business mentors who will pick the designers to showcase. One overall designer will win two mentoring sessions across the next 12 months. Our elite panel includes the following fashion, media and business experts:

Cher Potter, WGSN – providing editorial direction and assistance editing collections for media
Courtney Blackman, Managing Director, The Industry – providing a gateway to the most elite fashion business network
HEMYCA, Fashion Designer – providing expert industry advice on running a fashion label
Holly Buckley, DIARY directory - providing media, PR, creative and wider industry contacts and news services
Suzy Socker, Managing Director, Fearnhurst PR – providing strategic PR counsel on maximising your editorial presence
Helen Croft, Legal Director, Mishcon de Reya – providing legal guidance on running a business

To qualify for a space within the gallery, designers must fit into one of two categories: Fashion Discovered and Fashion Fair. Fashion Discovered will be dedicated to celebrating fresh talent from the UK who have been trading for a minimum of two years whilst Fashion Fair will showcase the UK’s most fashionable, ethical brands.

To be in with the chance to showcase your collection free of charge in the Mishcon de Reya gallery you need to meet the following criteria:
 

• Be a member of The Industry
• Fit within Fashion Discovered or Fashion Fair guidelines
• Have at least two UK stockists and / or a transactional website
• Have at least one collection under your belt
• Have a full set of samples to showcase to the panel week commencing October 17 2011
• Be able to commit to showcasing your collection at FPW in November 2011
• Not previously shown at FPW or in the MdR sponsored space
   

You will be required to share with the panel a range of images of your SS12 collection alongside a paragraph about yourself and why you should be considered to showcase in the MdR gallery. Entries close Friday 7 October 2011 and finalists will be notified by Friday 14 October. Each finalist will be invited to meet with the panel where one overall winner will be selected to win the mentoring sessions.

Terms and conditions apply.
For more detail please contact Suzy Socker at Fearnhurst PR on 020 7317 2783 / suzy@fh-pr.com