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Mishcon de Reya advises Stylus Media Group Limited in connection with an investment by Hearst Interactive Media

Mishcon de Reya has advised Stylus Media Group Limited in connection with an investment by Hearst Interactive Media into the company, which operates an online subscription service that tracks consumer behaviour and trends for the retail, technology, hospitality and other industries.

Stylus was founded in 2010 by internet entrepreneur Marc Worth, with an initial focus on providing business intelligence to the interior-design industry. Since then, Stylus has broadened its focus and today has around 220 clients across 20 industries, including Saatchi & Saatchi, Starwood Hotels, Mulberry, Sony, Ford, Colombia Sportswear, The Container Store, Marks & Spencer and Interbrand. Much of the information is provided by a full-time staff of approximately 45 researchers, journalists, forecasters and brand experts, based in the UK and the US.

Having acted for Stylus since its formation, Mishcons were delighted to advise the company on its first major outside investment. Marc Worth was also delighted: This investment is an extremely exciting opportunity for us to grow the Stylus business working alongside Hearst, he said, adding, I have appreciated Mishcons' sound commercial and legal advice over many years and look forward to continuing our strong relationship as we move to the next phase of the company's development.

Mishcon de Reya's team was led by corporate partner Richard Tyler and solicitor Andrew Wolfin.