Managing social media risks

The trend towards using social media is growing in the legal industry as law firms begin to try out various platforms such as LinkedIn, Twitter, Facebook and blogs. But to what extent is the use of social media an integrated part of law firms' marketing and business development strategy?

The new study "Global Social Media Check Up: A global audit of law firm engagement in social media methods", commissioned by LexisNexis® Martindale-Hubbell® and undertaken by Burson-Marsteller, examines the use of social media platforms by international law firms and provides some best practice methods to help law firms structure and develop an effective social media strategy.

In the report Emma Woollcott, a Mishcon Private Associate, advises law firms planning to embrace social platforms on how best to create and enforce comprehensive policies and procedures to manage any risks involved.

Find the report here.