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Find out how Mishcon de Reya is making its firm more marketable.

Release Date:: 02 September 2010
Source:: Marketing Week

Law firms are bad at marketing because they don’t identify what makes them different. Law firms often have no understanding of their messaging, of design or the power of integrated marketing programmes...

There is also an issue in that the difference is not what most lawyers do, it’s the way that they do it. Our differentiation at Mishcon comes from our point of view, our attitude.

Read the full article at www.marketingweek.co.uk