Articles
Real Estate: What has happened to the brandwagon?
| Release Date: |
16 September 2008 |
| Original Publication: |
Property Week |
UK real estate is ignoring its biggest asset, says Susan Freeman.
My favourite definition of brand is: 'The most valuable real estate in the world; a corner of the consumer's mind.' If this is true, why has UK real estate been slower than other sectors to recognise the value of brand?
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